Raw Lead
Contact captured
Advertising. Automation. Real Results.
You don't pay
until it works.
Lead generation and answering systems for local service businesses.
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Valkyr SystemMore leads.
More jobs.
Less work.Campaigns · Follow-up · Booking
More jobs.
Less work.Campaigns · Follow-up · Booking
ResponseInstant
PipelineLive
Follow-up24 / 7
The Problem
Most agencies get paid whether the ads work or not.
We don't.
The model is built around outcomes. You are paying for movement through the sales process — not a report telling you how busy an agency was.
Traditional Agency
StrategyMonthly
ManagementMonthly
ReportingMonthly
Result?Pay Anyway
Valkyr Model
Lead generatedTracked
QualifiedTracked
BookedTracked
You payFor results
Performance First
The Pipeline
You only pay for the furthest stage reached.
There is one pipeline, but the stopping point depends on how the business closes. Phone-call businesses stop once the meeting is booked. In-person businesses keep moving through the final stages.
One system · two closing paths
No public pricing shown
Phone-call path ends here
Qualified Lead
Real opportunity
Booked Call
Phone-call clients stop here
Completed Show
In-person path
Booked Client
In-person path
Phone-call businesses: Raw Lead → Qualified Lead → Booked CallIn-person businesses: continue through Completed Show → Booked Client
How It Works
A simple system
that brings you jobs.
The lead should feel like it is moving through one connected machine — because behind the scenes, that's exactly what is happening.
Meta Ads
Targeted campaigns run in your service area.
Lead Lands
The prospect submits their information.
Instant Follow-Up
The system follows up automatically.
Booked
The appointment lands on your calendar.
The Assistant
Answers.
Prices.
Books.
While you work.
An assistant that answers your phone and your website, prices jobs using your actual labor and material rates, and books work into your calendar. It answers at nine on a Sunday, when the call would otherwise go to voicemail.
This is a separate service from the pay-per-lead model, and it's billed differently — a one-time build and a flat monthly. Ads are a gamble we take with you, so we only get paid when they land. An assistant is a system we build and then keep accurate as your rates and services change. Take either one, or both.
Callers are told upfront they're speaking to an automated assistant, and can ask for you at any time.
VALKYR ASSISTANT
Incoming Call · Potential Customer
How much for a full interior detail?
Based on your pricing, here's your estimate.
Can you book Saturday?
Yes. Appointment confirmed.
Pricing EngineYour own labor + material rates.
CalendarChecks availability and books.
Follow-UpWorks while you're on the job.
Built For
Real businesses.
Real work.
Built for local service businesses where every missed call can mean a missed job. We help turn more of the attention you’re already getting into real conversations, booked work, and paying customers.
ContractorsLocal Service
DetailersLocal Service
GymsLocal Service
Who We Are
Two people.
Direct access.
No account-manager handoff. Campaign strategy and creative stay close to the people actually doing the work.
Nicholas DeSomma
Campaigns, accounts, systems and client performance.
Luke Appleby
Creative and production built around real businesses and real job sites.
FAQ
01
Who is this for?
Local service businesses that need more qualified opportunities and a better way to follow up with them.
02
Who pays Meta?
You do, directly to Meta, on your own card and your own account. We never touch or mark up your ad budget.
03
What if a lead is junk?
We define what counts as a valid lead before campaigns run and structure the model around your business.
04
Can I use The Assistant separately?
Yes. Lead generation and The Assistant can be used separately or together.
Let's find your numbers.
Let's see what this could look like for your business.
Tell us a little about the business. We'll come back with the numbers, the model, and what we'd recommend.